Articles

  • Social media myths busted

    Wednesday, 16 October 2013

    Social media myths busted

    Social media is, of course, big news in the business world. If you're a business owner or business leader, it's not surprising if you're feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn't have to be as difficult as it seems… Continue reading

  • Why should I believe you?

    Wednesday, 16 October 2013

    Why should I believe you?

    Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people. Put simply... you don't appear as a "real" person. The reality is anyone could be sitting there typing your blog posts… Continue reading

  • Stop chasing traffic

    Tuesday, 15 October 2013

    Stop chasing traffic

    And Start Looking For Customers When I ask people in my network: "What's the biggest challenge you have about making more money from your Web site?" By far the biggest question that comes up is, "How do I get more traffic to my web site?" It's absolutely true that if you get more traffic, chances are… Continue reading

  • Why target marketing is crucial

    Monday, 14 October 2013

    Why target marketing is crucial

    Who is YOUR target market? Until you are clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. It’s like trying to run with your shoelaces tied together. When you are clear on who you want to help – your target market – you want to tell everyone who will listen… Continue reading

  • The 6 most important lessons in marketing

    Wednesday, 9 October 2013

    The 6 most important lessons in marketing

    The 6 Most Important Lessons In Marketing are: 1 Follow up. 2 Follow up. 3 Follow up. 4 Follow up. 5 Follow up. 6 Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We… Continue reading

  • Head in the cloud, feet on the ground

    Saturday, 5 October 2013

    Head in the cloud, feet on the ground

    In the last few years, more and more software is available on the Internet, rather than you having to install it on your computer or phone. This is what's called "Cloud Computing" - the act or service of providing software, IT resources and data via the Internet. The biggest benefit of Cloud Computing is… Continue reading

  • The key marketing trends for 2013

    Friday, 4 October 2013

    The key marketing trends for 2013

    Know what to look for as a brand As the pace of technological and social evolution continues to gain momentum, brands are being faced with new and diverse marketing challenges on an annual basis. Each new year seems to bring a series of innovative trends, which dictate the way in which brands must target… Continue reading

  • 5 new fixes for your social media plan

    Thursday, 3 October 2013

    5 new fixes for your social media plan

    Do you do it? And if so - do you do it well? There's no doubt that you need to be active on social media, but are you doing it well? If it's taking too much time and effort, and not giving you enough of a return, perhaps it's time to re-think your strategy. Here are five small - but significant -… Continue reading

  • 5 ideas that will help you build a quality list

    Wednesday, 2 October 2013

    5 ideas that will help you build a quality list

    I would like to share with you five ideas around how you can build a quality list. This isn't an exhaustive list, but it gives you some ideas on how to get started. Idea 1: Develop A FREE Value Add Offer This could be a report, e-book, or video that provides something of value to your clients. Once… Continue reading

  • Make It easy for your web visitors to take action

    Tuesday, 1 October 2013

    Make It easy for your web visitors to take action

    What do you want people to do before they leave your website? Your Web site might be so full of pages, links, graphics and interaction that you forget why you built it in the first place! Here's the most important question to ask: What is the single most important action you want a Web site visitor to… Continue reading

  • Basics of Website Design

    Monday, 24 October 2011

    Basics of Website Design

    Web design uses almost all those elements as used in print design. One requires exploring layout and space, manage colours and fonts, and arrange it all together in a format in order to put all the intended messages across. Those resources will enable one know details of web design even if one is a… Continue reading

  • Advertising media options

    Friday, 5 August 2011

    Advertising media options

    Advertising is altering the behavior of advertisers and its implications for advertising supported media. Many businesses are struggling to understand changes in audience media use! Advertising is one of the most powerful tool available to promote ones brand. It parks an idea in your targeted markets mind… Continue reading

  • 15 ways to beat a recession

    Thursday, 2 September 2010

    15 ways to beat a recession

    We won't have much money so we are going to have to use our brains. I'd like to say up front, that I don't actually believe in recession. Everything in life has a cycle and business is no exception. I personally LOVE a bit of downtime every now and again. It allows me to breathe – to think – to re-energise… Continue reading

  • Online advertising: how effective is it?

    Tuesday, 27 April 2010

    Online advertising: how effective is it?

    Do you often wonder how customers actually find your business? Obviously you will have various marketing efforts set up to draw in new customers, but how do you best measure what each medium delivers? If they are current customers they will probably have your contact details somewhere, but what if they have… Continue reading

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